29/10/2008 10:37
It's time to start planning for the holidays. Retailers have been aggressively planning their marketing strategies for months. In these stressful economic times, it is more important than ever to build messages that resonate with your audience.
Like retailers, nonprofits should be...
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28/10/2008 14:26
This summer LinkedIn asked TripIt to develop a travel service as part of their new application platform. Since LinkedIn is the world's largest professional network with over 30 million members, we didn’t have to think twice about saying yes.
In fact, we’re honored and excited to be the only...
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28/10/2008 10:13
In 2007, American exports to India increased an astonishing 73.4% over the previous year.
India is already among the top 20 trading partners for the United States and will rise to the top 10 in the next decade. Indian entrepreneurs have just begun unleash their prowess in an economy that...
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27/10/2008 10:24
Not every company has billions of dollars to spend on each online marketing tactic. Clients with smaller budgets need to be more selective about how they allocate their funds.
Their money needs to work smarter -- not harder -- to generate their desired return on investment without going over...
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26/10/2008 23:41
Several carriers have said that advance bookings show their planes are expected to be as full as or fuller than a year ago over the late fall and winter holidays -- largely because they have taken so many seats out of the air, a decision that was made when fuel prices were soaring.
In fact,...
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21/10/2008 08:40
When you sit down to start writing a new marketing piece, are you intimidated by the blank page on the screen?Maybe that's why people often ask me for the best way to get started.
They think my copywriter's bag of tricks might hold the key to jumpstarting that project, so they ask: Is an...
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16/10/2008 16:07
Given today's steadily increasing airfares and hotel rates, using the big "opaque" online travel-buying sites makes more sense than ever. Hotwire and Priceline are called opaque because, for their lowest rates, you have to make a firm nonrefundable commitment to buy before you know the details....
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07/10/2008 11:25
Consumers may be tightening their budgets in all categories on a personal level, but travel marketers shouldn't count on business travelers to pick up the slack.
According to a recent survey from the Association of Corporate Travel Executives (ACTE), only about one-third (36%) of survey...
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29/08/2008 11:29
Now may be the time to push those bargain basement deals by advertising on travel websites. That, according to a recent comScore report which shows that consumers are increasing their trafficking of online travel and information sites as the search for the best travel deals.
In July, travel...
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28/08/2008 10:59
In 1978, a Virginia Slims print ad led with a sepia-toned image of a 19th century woman hanging laundry outdoors—and the caption, "Back then, every man let his wife out of the house at least one day a week."
Juxtaposed was a color photo of a sassy young lady in a daringly modern evening gown...
Visitor's arrivals from Japan and the United States are starting to make a comeback. Tourism Fiji chief executive Jo Tuamoto said figures had improved over the past three months.
